I am going to do two parts to my podcast, one talking about BLM and how police officers approached it, talking about the people we lost, social media’s impact on the situations, and how as a community we are trying to either forget about it or deal with it. How some people taught it like a trend and were getting involved because they were trying to convince people they were not racist and then forgetting it rather than continuing to fight. The other half I am going to talk about the situation that has risen recently with women, sexual assault and feeling unsafe, leaving the house, I can talk about Sarah and how she was killed by a police officer, and the police officers using covid as an excuse to try and stop them protesting whereas a few weeks before the rangers’ fans were celebrating the win with flairs and the police were getting involved, there were more people at the rangers win and it was drastic therefore being less safe.    

Things I need to look up and investigate: 

Sexual Assault and Sarah 

More into the Sarah situation 

Statistics to do with sexual assault. 

Other big issues about people being forced into sex. 

Best ways to protect yourself against an attacker. 

Stats 

1 in 6 American women has been the victim of an attempted or completed rape in her life.  

Every 98 seconds (about 1 and a half minutes) an American is raped. 

85,000 women are raped in Britian and wales alone every year. (That is roughly 11 rapes – adult alone- every hour) 

Approximately 90% of those women knew who raped them prior to the offense.  

A third of people believe that women who flirt are partially responsible for being raped.  

Women are more likely to be raped by someone they know, whereas men are more likely to get raped by strangers.  

1 in 20 women that live in the EU have been raped after the age of 15 that’s around 9 million women. 

Out of 134 complaints reported, only 14 happened in single sex changing rooms, the other 120 were in unisex changing rooms.  

Six in ten women take precautions to avoid sexual assault.  

2 in 3 LGBT+ workers have experienced sexual harassment in the workplace. 

20% of women and 4% of men have experienced some type of sexual assault since the age of 16, equivalent to 3.4 million female and 631,000 male victims. (The Crime Survey for England and Wales 2017) 

Of victims who experienced rape (including attempts) since the age of 16, almost half (49%) had been a victim more than once. 

More than 4 in 10 were victimized by their partner or an ex-partner. 

Black Lives Matter 

George Floyd and Breanna Taylor 

More cases of people who got killed because of the police. 

The history of segregation 

The statue 

Stats 

Black people are 3x more likely to be killed by police than white people. 

Black people are 1.3x more likely to be unarmed when killed then white people who are armed.  

6.4% of people in the US construction industry identify themselves as black or African American. 

Black women are roughly 5 times more likely to die during pregnancy than white women. 

Nationwide, 13% of kids are black, yet 23% of kids in foster care are black. 

In London, 60% of the population is white and 13% is black. However, 44% of the murder victims are black whereas 35% are white. If we look at murder suspects 48% are black and only 24% are white.  

 What is an Advert? 

An advert is a short video showing off a product in one of many ways, adverts are used to show a products potential and get the word out about it. To make a convincing advert you must include things such as the actual product, a slogan or even a celebrity who is well known by your target audience or the people just outside of your target audience.  

Sainsburys (newer) 

The target audience for Sainsburys is basically everyone, typically Sainsburys is seen as a place for older people, however the advert could appeal to anyone, grandparents because it might remind them of their grandkids and make them smile, parents for the same reason, it may make teenagers reminisce on their childhoods and kids may be jealous and want to be a part of it. To capture the eyes and hearts of the nation they used young kids, which appeals to our nurturing side. With this they then make it better appealing to family values. It also is a Christmas advert which means that people will associate it with Christmas which is also a family time. They also use orange at the beginning of the advert with the words “the big night” and orange is well known to be associated with Sainsburys, so they used their color to attract their customers and so people associate the cuteness and joy with Sainsburys. 

The slogan also has many different meanings, it says “we give all we’ve got to the ones we love” this means that we give the love we have and can give to our family again linking to family values. The other meaning is that Sainsburys is giving all they’ve got to us during Christmas.  On addition they have used their slogan at the end of the advert so again people know its them and they connect the dots. The fact that they’ve used a multi meaning slogan also means that it leaves people talking about and it, it spreads the message further.

In this advert they don’t break the fourth wall but it almost feels like you are there with them, the atmosphere seeps into the audience and automatically puts you in a good mood. The beginning, where the girl is shy, quiet and scared, the background is darker, it shows her mood is lower, the dark is associated with sadness and gloom, it almost worries the audience and because she is young. The directors then bring Binary Opposite into the equation, the dark curtains drop, revealing a much brighter scene, the girl automatically gains confidence and the whole audience gets happier, the change of lighting changes the mood of everyone and the whole advert, it brings peace, hopefulness and promise, as the advert gets on it becomes cuter and more worth while, it builds the enjoyment and excitement and leaves you buzzing.

This is a mainstream market, because a lot of people know Sainsburys, the fact that its mainstream means that more people will see it so they have to try and then the audience will all see it and spread it further. Sainsburys is also used by a lot of people rather than being expensive and specifically aimed for the higher classed people.

Clear score (newer) 

https://www.youtube.com/watch?v=y3v5pYHorD8

Clear scores target audience are people who want to sort out their finances and be able to keep a good eye on it as well as change their credit score, on the other hand this advert again could appeal to anyone, it is full of humor and of course the cat adds to the enjoyment. Parents might enjoy it because it gives you the information you need as well as an added sense of humor, kids might find it funny and enjoy the presence of the talking cat. Some of the advert techniques that were used are nurturing due to the cat being used, the cat tries to take the chicken and then the house to which he gets the response “fleroy” it also uses logos, the logo of the business is the circle that fills up when you sign onto the website which is used in the advert. They also use statistics talking about how many people have already signed which is their way of trying to show a lot of people use it therefore it must be good. 

Again with this advert they never break the fourth wall but it feels like you are involved, the fact that they use comedy to connect with the audience gives it a wholesome kind of feel, it makes you smile. They use the cuteness of the cat to have the ability to make it rude, if it was a human saying those lines you would look at it very differently. They also use the actual clear score logo, in the advert to show off what it is, so there is a bit of familiarity when you log onto the website. I think the use of the cat also means that people remember the advert, they remember the comedy and the use of the cat.

The genre of this advert is comedy, comedy is supposed to put a smile on peoples face, make them laugh and enjoy themselves, it also has an all round good feel, its clearly not real because cats don’t talk but the way they do it makes it work, it feels real and because it is in a house setting it seems familiar, it feels safe. The use of the house adds a layer of safety, another place of joy, houses are something we all have so it gives you another way of connecting with the advert.

Clearscore is yet again another mainstream market, more because of the humor and the cat, Clearscore wasn’t hugely known before this advert, however it’s still mainstream because the product is aimed at everyone, it is something that can help everyone with loans and isn’t paid for so even people struggling with money can use it.

Soft Mints (older) 

Soft Mints target audience is everyone, it’s a sweet that everyone can enjoy, the advert however is aimed at the younger viewers as its quite quirky and funny, it can appeal to adults as it gives them things to think about, in the advert there is a white type character that fits in with the white background, white is the only color in the advert until the soft mints are introduced which puts the thought in teens and adults’ heads that they’re more important. One of the few techniques that they used in this advert is product placement, they have the product in the advert so now if you see them on the shelf you might think of the advert, another one used was create an interesting character, they created a character for the advert that after seeing the advert people may associate with the mints. 

The use of only white also shows how old this advert is which can mean that the advert is also targeted at the older generation because it reminds them of the time when they only used to have black and white tv’s, obviously this isn’t what tv’s looked like then but the lack of colour represents it, there is also the use of personification because none of the objects in the advert (apart from the man) should be moving, it adds a level of mystery and comedy to the whole advert. Another thing that might mean its older people is the song used in the background, “Mr Soft” by Steve Harley and Cockney Rebel

Soft Mints is also mainstream, its a well known product, its aimed at everyone so its mainstream.

Similarities and Differences 

Sainsburys and Clear Score 

One of the similarities between the Sainsburys advert and the Clear Score Advert is the use of nurturing with animals and young kids, this appeals to our hearts and draws us into the advert therefor making us remember it. Another similarity is the fact that they both use slogans and logos to make sure you know who the advert is for it also means the more you hear or see both the more it sticks in your head. One of the disadvantages of the two adverts is the target audiences, for the Sainsburys one it is a family feel good advert appealing to everyone whereas the clear score advert is aimed at more young adults and adults trying to fix their credit score, it has a small bit of humor to make the topic less scary for the younger adults. 

Sainsburys and Soft Mints 

The Sainsburys advert and the Soft Mints advert have more differences than similarities due to the fact that the Soft Mints advert is older however they both have an element of humor and silliness to them, again spreading the joy throughout the family. This is another similarity between the two as the target audiences are very similar appealing to pretty much everyone for different reasons. However, reflecting on the differences, the Sainsburys advert is full of light and color whereas the Soft Mints advert is all white apart from the dull blue of the mints, the two contrast in color but both works very well for what is needed for that advert. In the Sainsburys advert is all kids just having a laugh and enjoying themselves but in a normal way because the scene seems to be at a nativity which is very normal and realistic whereas the Soft Mints advert is very unrealistic because it’s all white and a character who isn’t quite human. 

Soft Mints and Clear Score 

One of the similarities between the two is the unrealistic characters, in the Clear Score advert it’s the talking cat which as well all know isn’t real, and in the second it’s the completely white character, neither of which are real, however both bring a sense of joy.  The difference between the two is the target audience, Clear Score is the advert for people who ready to mature and let go of the silly side of things whereas the Soft Mints is the place where everyone’s gripping onto their childhood losing themselves in fantasy. Another difference is the fact that the Clear Score Advert is in full color and the Soft Mints advert only color is the actual product itself which shows the age difference that one is a lot older than the other, but it also shows that the people who made the advert thought that the most important thing was the product whereas the people who made the Clear Score Advert thought that everything was just as important as the next so everything is in full color and they used other ways to show the importance of the product/company.  

target audience: who your product is for

market research: gathering the needs of your target audience

Task two – comparison

Questionnaires are a primary research technique as are focus groups, you are getting information for yourself rather than finding it from someone else. During Questionnaires you can find out a lot of information at once, and a range of opinions, its cheaper and easier to get hold of the information, where as with focus groups you need more people you might not be getting peoples truthful responses in fear of being judged, its also cheap but sometimes you have to pay for the people to come to your focus group.

Online Research is a secondary research technique as you are finding the information out from an already well known source, where as Analyzing Radio Shows that already exist is primary because you are analyzing it. Online Research can be easy but also misleading because you can’t always trust what you find on the internet because it has come through many other people. Analyzing Radio Shows that already exist can be a bit harder because it takes more time, it’ll take time to listen to it, write down notes and maybe relisten, however it is more reliable than the internet because it is coming straight from the source.

Qualitative Data is descriptive, so words where as Quantitative Data is countable so numbers, both are incredibly useful, Qualitative doesn’t really have a limit unlike Quantitative data, you can find words to describe pretty much anything where as numbers have a limit. Also Qualitative are more flexible, its easier to change words into something new than numbers (quantitative) Quantitative Data has its advantages as well, such as its easier to learn about peoples buying patterns and you can analyse the behavior of your competitors.

Task 3

During my podcast I only use one song, Take on the world by You Me At Six, this is the only external clip i used. I didn’t really write a script, i wrote a small intro but i decided to wing it so i could properly bounce off my interviewee’s ideas, i also had a few questions put down but didn’t use them all

Podcast Script

Intro: Hey! Its Meg, and this is Streaming Services through lockdown.

So today we are going to be talking about Streaming Services and tv shows that got us through lockdown

introduce charlotte

questions for charlotte

1. favorite characters?
2. favorite ships?
3. opinions on the ending?
4. favorite season?
5. any recommendations

Questions for Cara

1. what shows did you watch over lockdown?
2. What services did you use over lockdown?
3. Do the adverts on some services annoy you?
4. Any recommendations?

Say goodbye

Production Plan-

I am going to film the intro with my voice and then put it together with all the sounds so i have my intro done, i am then going to film the rest of my podcast and fit it with the intro before trying to put the song in it, before i put the music in i will cut out all the unneeded bits and make it right, the music is going to be my last step.

Task 4

I used a few research techniques to make sure my podcast was as good as it could be, i used already written podcasts to give me some ideas for mine, listening to the things they involved, interview techniques how they introduced the music, this gave me the ability to make my podcast sound similar to those, it gave me an extra way of doing things and making mine sound more professional. I also looked up things about interviews and the kind of questions they asked and whether to ask lots or a few and keep it short, i ended up keeping it quite short and only asking a few questions to give my interviewee the opportunity to talk more about their opinions, it also meant we could discuss and compare opinions easier. We also held a focus group prior to recording as extra support, and talked about other things i could add, they suggested talking more about the services used and maybe a second show as not everyone knows the vampire diaries. We then sent round Questionnaires asking the rest of our class to ask some general questions about things to do with our podcasts and podcasts in general.(199)

So some of the things that worked quite well were the questions and only having two people to interview, it meant it wasn’t strictly overwhelmed with talking and things people could have found boring, i think the choice of adding a song into it worked well but i think it would have been better if i had added an extra song or even a more well known one to redraw in the audience. Adding the song in broke up the talking, it meant people could take a break and think about their opinions on the topics we had discussed and also enjoy the song, either if they knew it or learn a new song. I think another thing we could have done better was do a more varied approach to the tv shows, we only really talked about one show and obviously not everyone knows that show so i think it would have been better if we talked about more than one, if it was a real podcast it could have then brought in more listeners. I think if we made it slightly longer and involved more songs to break up the talking a bit more, it would have made it easier to sit through and listen to because just listening to people talk for fifteen minutes can be a bit boring. I think the interactive questions made it better because it means that people feel involved and then if it was real they could answer the questions it would drag more people in and if it became a weekly thing we could start doing competitions. (266)

The audience feedback really helped as well as the focus group we held, it gave me ideas i hadn’t even thought of that i could add to my podcast, it also proved some points about not everyone knowing the TV shows i know so it meant i knew i had to change the variety. The focus group also gave me some good ideas which meant i could further my podcast yet again, they reminded me as well that not everyone knows the same tv shows so i should talk about the services we use, like Netflix, amazon and others because everyone has at least one, therefore people might be more interested. We also included interactive questions so people can feel involved and then if they wanted to they could email in their answers if it was a real podcast. Getting other peoples views on my podcast ideas really changed my view on it, i thought doing one show would be okay because the right people would be able to hear it but by adding more we can involve more people. It also showed me that not many young people actually listen to podcasts often and they talked about why so it meant i could try and incorporate some of the reasons why into mine, i made it relatable and funny, i also included music to break up the talking so they wouldn’t get bored. (234)

 What is an Advert? 

An advert is a short video showing off a product in one of many ways, adverts are used to show a products potentional and get the word out about it. To make a convincing advert you must include things such as the actual product, a slogan or even a celebrity who is well known by your target audience or the people just outside of your target audience.  

Sainsburys (newer) 

The target audience for Sainsburys is basically everyone, typically Sainsburys is seen as a place for older people, however the advert could appeal to anyone, grandparents because it might remind them of their grandkids and make them smile, parents for the same reason, it may make teenagers reminisce on their childhoods and kids may be jealous and want to be a part of it. To capture the eyes and hearts of the nation they used young kids, which appeals to our nurturing side. With this they then make it better appealing to family values. It also is a Christmas advert which means that people will associate it with Christmas which is also a family time. They also use orange at the beginning of the advert with the words “the big night” and orange is well known to be associated with Sainsburys, so they used their color to attract their customers and so people associate the cuteness and joy with Sainsburys. The slogan also has many different meanings, it says “we give all we’ve got to the ones we love” this means that we give the love we have and can give to our family again linking to family values. The other meaning is that Sainsburys is giving all they’ve got to us during Christmas.  On addition they have used their slogan at the end of the advert so again people know its them and they connect the dots. During this Advert they make the children cute and nervous at first, kids are well known for being nervous when they first meet new people or do things they haven’t done before.

Christmas and family values, multi meaning slogan 

Clear score (newer) 

https://www.youtube.com/watch?v=y3v5pYHorD8

Clear scores target audience are people who want to sort out their finances and be able to keep a good eye on it as well as change their credit score, on the other hand this advert again could appeal to anyone, it is full of humor and of course the cat adds to the enjoyment. Parents might enjoy it because it gives you the information you need as well as an added sense of humor, kids might find it funny and enjoy the presence of the talking cat. Some of the advert techniques that were used are nurturing due to the cat being used, the cat tries to take the chicken and then the house to which he gets the response “fleroy” it also uses logos, the logo of the business is the circle that fills up when you sign onto the website which is used in the advert. They also use statistics talking about how many people have already signed which is their way of trying to show a lot of people use it therefore it must be good. 

Soft Mints (older) 

Soft Mints target audience is everyone, it’s a sweet that everyone can enjoy, the advert however is aimed at the younger viewers as its 00quite quirky and funny, it can appeal to adults as it gives them things to think about, in the advert there is a white type character that fits in with the white background, white is the only color in the advert until the soft mints are introduced which puts the thought in teens and adults’ heads that they’re more important. One of the few techniques that they used in this advert is product placement, they have the product in the advert so now if you see them on the shelf you might think of the advert, another one used was create an interesting character, they created a character for the advert that after seeing the advert people may associate with the mints. 

Similarities and Differences 

Sainsburys and Clear Score 

One of the similarities between the Sainsburys advert and the Clear Score Advert is the use of nurturing with animals and young kids, this appeals to our hearts and draws us into the advert therefor making us remember it. Another similarity is the fact that they both use slogans and logos to make sure you know who the advert is for it also means the more you hear or see both the more it sticks in your head. One of the disadvantages of the two adverts is the target audiences, for the Sainsburys one it is a family feel good advert appealing to everyone whereas the clear score advert is aimed at more young adults and adults trying to fix their credit score, it has a small bit of humor to make the topic less scary for the younger adults. 

Sainsburys and Soft Mints 

The Sainsburys advert and the Soft Mints advert have more differences than similarities due to the fact that the Soft Mints advert is older however they both have an element of humor and silliness to them, again spreading the joy throughout the family. This is another similarity between the two as the target audiences are very similar appealing to pretty much everyone for different reasons. However, reflecting on the differences, the Sainsburys advert is full of light and color whereas the Soft Mints advert is all white apart from the dull blue of the mints, the two contrast in color but both works very well for what is needed for that advert. In the Sainsburys advert is all kids just having a laugh and enjoying themselves but in a normal way because the scene seems to be at a nativity which is very normal and realistic whereas the Soft Mints advert is very unrealistic because it’s all white and a character who isn’t quite human. 

Soft Mints and Clear Score 

One of the similarities between the two is the unrealistic characters, in the Clear Score advert it’s the talking cat which as well all know isn’t real, and in the second it’s the completely white character, neither of which are real, however both bring a sense of joy.  The difference between the two is the target audience, Clear Score is the advert for people who ready to mature and let go of the silly side of things whereas the Soft Mints is the place where everyone’s gripping onto their childhood losing themselves in fantasy. Another difference is the fact that the Clear Score Advert is in full color and the Soft Mints advert only color is the actual product itself which shows the age difference that one is a lot older than the other, but it also shows that the people who made the advert thought that the most important thing was the product whereas the people who made the Clear Score Advert thought that everything was just as important as the next so everything is in full color and they used other ways to show the importance of the product/company.  

To start the advert we had to decide as a group what course our advert would be about and some simple ideas, we decided we were going to do ours about Music. We came up with the idea of doing a sample of really bad music before introducing strode and then showing a bit of really good music to show that strode is a good college and you can learn/improve a-lot.

After coming up with a few ideas, we needed to script a rough copy so we could work on our advert, after a few tries we came up with our script and who was saying which bit after we did that we then had to go down to the studio and work out how the equipment worked before then recording our lines.

In the studio we took it in turns to read out our lines and giving each-other advice so we could improve it to the best of our ability, then a few days later we were given the opportunity to work with the performing arts students, we got them to read through our scripts and we used some of their voices in the final take.

As we had finished going through the script and we had to then put it all together and edit it. We had to put all the voice clips together in the order and ways we thought fit best before putting the music in the right places to fit with the script.

This is the finished screenshot of my work, in wavelength format. I used the cut tool a lot during this process to be able to get everyones best bits to make the audio the best it could be, it took me a while to find the best way it all fit but eventually i made it into the way i wanted.

We had to do a small recce to work out the hazards of the studio so we were all prepared for all the things that could go wrong. This involved loosing scripts, so we had to have spares, the wires and making sure we didn’t trip over them as well as making sure we knew how the equipment worked.

In this photo you can see all the other people in my group and the other group, this is from inside the booth so you can also see the mac we were recording everything onto as well as the sound controller and the soundproof pads in the right side. I felt like i needed a photo from inside the booth to really show off all the equipment that went into making our radio advert.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

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